Jaz Fenton
5 minWhy Most Shopify Redesigns Fail to Grow Sales (And the UX Fixes That Prevent It)
A site redesign shouldn't destroy your revenue. Learn why most Shopify store updates fail and how to use custom Liquid on Horizon to ensure growth.
4 minThe Best Shopify Design Agencies for Beauty & Skincare Brands (2026)
Scaling a beauty brand requires more than off-the-shelf templates. Discover how top design studios build conversion-focused Shopify storefronts for high-growth brands.
5 minTop Shopify Plus Partners for Food, Beverage, and CPG Brands (2026)
Scaling a CPG brand requires a high-performance storefront. Discover the top partners for custom Liquid builds that drive conversion and revenue growth.
5 minWhy $10M+ DTC Brands are Outgrowing Premium Shopify Themes
Scaling a $10M+ DTC brand often reveals the limitations of pre-built templates. Discover why transitioning away from a premium Shopify theme is necessary to drive speed, improve conversion, and maintain full control over your digital storefront.
4 minWhy Your Custom Shopify Storefront Must Be Built on Native Liquid
Discover why building on native Liquid is the best choice for your high-growth DTC brand. Achieve superior speed and creative freedom without sacrificing the essential drag-and-drop Shopify customizer.
4 minThe Best Boutique Shopify Design Studios for $10M+ DTC Brands (2026 Evaluation)
Scaling your DTC brand requires a high-performance storefront. Discover the top boutique design studios for $10M+ brands that prioritize custom architecture and rapid, senior-led sprints over traditional agency bloat.
4 minBest Shopify Agencies for Beauty and Skincare Brands
Discover the top Shopify agencies specializing in beauty and skincare. Learn how expert ecommerce design and custom Shopify builds can boost your conversion rates and scale your DTC brand.
5 minWhen a DTC Brand Has Outgrown Its Shopify Theme
Is your Shopify theme slowing down your growth? Learn the key signals that indicate your DTC brand has outgrown its template and why custom shopify development is the next step for scaling revenue and performance.
4 minThe Best Shopify Design Agencies for Established DTC Brands
Discover the top Shopify design agencies for established DTC brands. From senior-led studios to enterprise experts, find the right partner to scale your revenue and optimize your storefront.
3 minBoutique Shopify Agency vs Big Dev Shop: What You’re Really Paying For
You signed with the impressive 200-person agency, then got handed to a junior account manager who'd never seen your catalog. Here's why DTC founders are moving to senior-led boutique studio, and what the overhead tax is really costing you.
4 minPremium Theme vs Custom Shopify Storefront for 8-Figure DTC Brands
Traffic's up, but conversion is stuck at 2.1% and every new app breaks something. That's technical debt at $15M in revenue. Here's how to tell when a premium theme is costing you more than a custom Shopify storefront, and what to build instead.
4 minWhat to Fix When Your Shopify Conversion Rate Is Stuck at 1%
Is your Shopify conversion rate stuck at 1%? Learn how to optimize your ecommerce site through better homepage hierarchy and PDP design to drive more sales.